Product Manager

大麻地图 DaMaMaps.com is a pioneering legal cannabis technology and e-commerce company based in Toronto, Canada. As the first and leading legal cannabis-related Chinese social media platform, we offer a comprehensive online social network and communication platform for the global Chinese community.

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Role and Responsibilities

• Develop strategy and roadmap for onsite advertising opportunities for retailers and brands

• Work cross-functionally with dedicated engineering, design, product marketing, and other product groups to build the next generation of advertiser-facing experiences

• Prioritize strategy and tactics, balancing speed, effort, and estimated benefits

• Lead and guide engineering scrum teams in the execution of the roadmaps

• Work cross-functionally with other product managers across B2B & B2C experiences to enable holistic solutions

• Work closely with sales team to utilize feedback from brands and retailers to help shape and refine onsite advertising strategies and tactics

• Work directly with brands and retailers; deliver the “pitch” for potential new advertising capabilities

• Coordinate closely with other key stakeholders, including marketing and advertising operations partners to develop solutions and go-to-market execution plans

• Develop and maintain strong channels of communication up and down the organization to keep relevant partners aware of and informed on strategy and progress towards established advertising goals and KPIs.

Qualifications

• Bachelor's Degree in Marketing or Business or related field

• Bilingualism (English/Mandarin) is a MUST

• Minimum of 3-8 years of e-commerce product management experience; preference for product management experience in cannabis and e-commerce related programs.

• Excellent written and verbal communication skills with all levels of the organization and external partners/clients

• Passion for generating big, creative ideas to differentiate in the international market, growing the business, and working with advertisers and partners to build innovative products.

• Strong persuasion skills and ability to create buy-in for a bold vision.

• Ability to dive deep into the details of systems and processes in order to develop optimization strategies and improved work and data flows within the advertising ecosystem.

• Strong analytical skills and fluency with Google Analytics in order to generate analyses and actionable insights that inform advertising strategies and tactics;

• Ability to keep sight of the high-level strategy without getting bogged down in the weeds.

• Ability to work well under pressure and in ambiguous situations

• Develop frameworks and execution plans that inspire confidence within and without the organization.

• Ability to work flexible shifts including occasional evenings and weekends

Please send your resume to info@DaMaMaps.com

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